KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes. In an ever-increasing world of messy attribution – thanks to privacy law ...

Leading digital marketing agency JumpFly launched a new email marketing service to help businesses boost lead generation, engagement, and ...

Identifying important KPIs should start with some level of measurement planning ... Jo Bell is the data and technology director at Three Whiskey a performance marketing agency that blends digital ...