Kraftshala Unveils Key Digital Marketing Trends for 2025.New Delhi, India, March 21, 2025 -- As the digital marketing landscape rapidly ...

Some 84% of global marketers plan to increase or maintain their digital marketing spend in 2015, according to a recent report from Salesforce Marketing Cloud. More than one-third (38%) of marketers ...

KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes. In an ever-increasing world of messy attribution – thanks to privacy law ...

To harness the full potential of data-driven marketing, you need to build a culture that embraces data at every level. This means training and empowering your marketing teams to use data confidently ...

Rising Digital Transformation Initiatives – Businesses are increasingly investing in digital marketing and analytics to stay ...

Some of the most widely used and carefully managed metrics in a marketer's arsenal don't actually correlate with business success; however, significant time and resources are still wasted obsessing ...

Tampa’s startup scene is growing fast, but success needs more than just new ideas. Why should Tampa startups invest in ...

The role of marketing has undergone a profound transformation in recent years. Once viewed as a cost center, marketing must ...

MQLs aren’t necessarily fit for purpose, especially when it comes to events. Shola Ogunrayi and Jessica Quiney of GPJ say ...

Fragmented data and failing attribution models? Here’s how to flip the script with smarter, privacy-first measurement. The ...

Search Marketing Group, an Australian digital marketing firm, received a 2024 Global Recognition Award for its innovative ...

In today's digital landscape ... redefine their approach to performance measurement. As marketing managers, we understand that while metrics like average handling time and first call resolution ...