KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes. In an ever-increasing world of messy attribution – thanks to privacy law ...

Kraftshala Unveils Key Digital Marketing Trends for 2025.New Delhi, India, March 21, 2025 -- As the digital marketing landscape rapidly ...

Digital marketing is evolving at a rapid pace, and businesses need to leverage the right tools to stay ahead of the ...

What's worse, meanwhile, is that many marketers miss other opportunities to optimize digital marketing campaigns and turn ads into sales. If your positive marketing metrics aren't translating into ...

Some 84% of global marketers plan to increase or maintain their digital marketing spend in 2015, according to a recent report from Salesforce Marketing Cloud. More than one-third (38%) of marketers ...

To harness the full potential of data-driven marketing, you need to build a culture that embraces data at every level. This means training and empowering your marketing teams to use data confidently ...

Rising Digital Transformation Initiatives – Businesses are increasingly investing in digital marketing and analytics to stay ...

Fragmented data and failing attribution models? Here’s how to flip the script with smarter, privacy-first measurement. The ...