How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.

Here's how brands can combine PR with marketing, social media, and other communication techniques to stand out in the crowd.

Deloitte's China Widener on how can media and entertainment companies must evolve to keep pace with AI and social media ...

Firstly, the report reinforces the need to find the right mix of traditional and emerging digital media channels when ...

In 2024, digital media in India outpaced traditional TV, becoming the largest segment in the media and entertainment sector, ...

Nielsen's report on 2025 media convergence trends advises integrating traditional and digital media, optimizing retail media ...

Nielsen’s 2025 global media planning report identifies three trends that are reshaping how brands connect with audiences. The ...

With 2025 well underway, the digital media, consumer tech and gaming industries are poised for another year of dynamic transformation, building on the momentum of 2024’s exciting innovations. Each ...

Revenues from India's digital media sector surpassed television income for the first time in 2024, according to the latest ...

New media space in India is growing by leaps and bounds, with an ever-increasing rise in internet penetration supported by ...

Moreover, digital media is expected to be the first M&E segment to cross Rs 1 trillion in ad revenues in 2026, it said. The ...