The following sets of stats, facts, and tips support the wisdom of integrating direct mail into email marketing campaigns. The also provide some best-of-breed guidelines for effective ways to doing so ...

To create an effective direct-mail campaign, start by getting your name on as many mailing lists as possible. Junk mail isn't junk when you're trying to learn about direct mail. Obtain free ...

One of the main reasons direct mail campaigns fail is the lack of clear goals. Before launching your next campaign, take the time to define your objectives. Many businesses skip this step because ...

With the rise in postage rates, now is the time for marketers and PSPs to leverage USPS promotions that encourage innovative mailing strategies and cost savings.

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and explores the best strategies for measuring the effectiveness of direct mail campaigns. The report features a range of examples where direct mail has been used to drive ROI and sustained growth.

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

“We’re going to do an assessment of how successful the direct mail campaign is. I want to talk to my board and have them as part of the discussion,” he said. Ford said the foundation’s ...

The ad campaign brings AFP-WI’s ad investments in the race to $1.3 million, which it notes “is in addition to our robust ongoing statewide grassroots work and direct mail campaign.” ...

In response to a political mailer distributed by his opponent, which claims that he would support defunding Social Security, Republican congressional candidate Randy Fine has released a statement ...