The following sets of stats, facts, and tips support the wisdom of integrating direct mail into email marketing campaigns. The also provide some best-of-breed guidelines for effective ways to doing so ...

To create an effective direct-mail campaign, start by getting your name ... Neon colors, for example, can attract attention for party planner or gift basket businesses. On the other hand, ivory ...

and explores the best strategies for measuring the effectiveness of direct mail campaigns. The report features a range of examples where direct mail has been used to drive ROI and sustained growth.

With the rise in postage rates, now is the time for marketers and PSPs to leverage USPS promotions that encourage innovative mailing strategies and cost savings.