To create an effective direct-mail campaign, start by getting your name ... Neon colors, for example, can attract attention for party planner or gift basket businesses. On the other hand, ivory ...

The question you need to be able to answer for your campaigns isn’t whether mail works, but rather whether it works better ...

Alliance Media Brands Senior Editor Toni McQuilken gave a presentation to the Greater Portland Postal Customer Council (GPPCC ...

The following sets of stats, facts, and tips support the wisdom of integrating direct mail into email marketing campaigns. The also provide some best-of-breed guidelines for effective ways to doing so ...

With the rise in postage rates, now is the time for marketers and PSPs to leverage USPS promotions that encourage innovative mailing strategies and cost savings.