Discover how the latest POPIA guidance expands direct marketing rules to include phone calls & voice messages. Stay ahead on ...

Direct marketing is defined in section 122(5) of the Data Protection Act 2018 ('the Act') as: "the communication (by whatever means) of advertising or marketing material which is directed to ...

to name only a few. If you're like the vast majority of online businesses that don't have hundreds of millions of dollars to spend on brand- and image-based advertising, you should be using, if you're ...

The most effective marketing doesn't just attract leads; it guides them through the journey, builds trust and positions ...

A human rights campaigner, Tanya O'Carroll, has succeeded in forcing social media giant Meta not to use her data for targeted ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two approaches ...

On March 10, 2025, the Belgian Data Protection Authority (BDPA) updated its 2020 guidance on the processing of personal data for direct ...

A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience Direct mail encompasses a wide variety of marketing materials, including brochures ...

Paysafe also announced preliminary Q4 and full-year 2024 results, as well as a full-year 2025 outlook.For 2025, PSFE expects revenue growth of 6.5%-8.0% (up from 6% growth in 2024), and adjusted ...

Paysafe said it will sell the assets related to its direct marketing payment processing business line, Paysafe Direct, to KORT Payments, a specialized omnichannel payments provider. KORT Payments ...