However, these very innovations ended up working against it. The Ford Edsel went from being a bold gamble to one of the biggest commercial failures in automotive history. What went wrong?

The businesswoman cruises around in her 1958 Edsel Roundup. This model was part of a line of vehicles from the Edsel brand, a division of Ford created in the mid-50s aiming to capture a new market ...

Although they never trailed, Crestwood needed the penultimate weight class match to formally secure what was eventually a ...