In the UAE for example, SMEs contribute around 59 per cent to the national GDP, whereas SMEs in Saudi Arabia contribute to ...

Businesses are constantly searching for innovative strategies to boost their online presence and drive meaningful engagement.

It will provide students with the opportunity to apply theory to practice by developing an effective digital marketing campaign and associated content in response to a live brief. It enables students ...

With the above in mind, here are three easy steps to get you started using digital marketing for customer acquisition. Step 1: Know your audience This may seem obvious – how can you market at ...

In today’s world, everyone has access to the internet through their mobile phones and laptops (or other electronic devices). It is necessary for individuals interested in pursuing a career in digital ...

Now that a recession is looming in America and most of the world, firms large and small are bracing for some lean years after a couple of fat years following the pandemic lockdowns. People are ...

The digital sphere is in constant flux, demanding a reassessment of marketing strategies. Businesses today must move beyond ...

When it comes to developing highly effective marketing, WARC is the most trusted source of insight and inspiration for world leading brands, agencies, media owners and academic institutions. With our ...

This course is suitable for you if you are: Advance your marketing career with the latest digital strategies to drive customer loyalty. The course follows the 3C Framework: how to connect with your ...

In the evolving landscape of healthcare, effective marketing is crucial for home care businesses aiming to thrive. With the growing demand for personalized care, understanding the intricacies of home ...