As a general rule, the shorter the subject line, the better — ideally 3-5 words. Make sure to craft a preview text that ...

Is email marketing taking up too much of your time and energy? Here are five ways to simplify your workflow – and still make ...

Email marketing has long been a cornerstone of digital marketing strategies, and its importance is only set to grow as we ...

Set up a simple welcome email. When someone subscribes to your newsletter, welcome them with an email reminding them why they signed up or deliver what you promised. Engage new subscribers by ...

Most younger consumers in the United States say their use of email has increased over the past few years, and most expect it to increase even more in the next five years, according to recent research ...

Email marketing novices will appreciate Omnisend's emphasis on templates for rapid campaign development. It's also a good choice if you plan to make heavy use of SMS. However, more experienced ...

The announcement highlights Klaviyo’s advanced capabilities in automation, segmentation, and analytics, making it an ...

The United States Postal Service will implement “refined service standards” for mail that is expected to save the agency $36 ...