Email marketing is a vital part of any digital marketing strategy today. Email stands as the most reliable method to reach ...

Our strategy for using email marketing to nurture leads and drive conversions revolves around personalization, value-driven ...

Ding, ding, ding! The battle is on, with email in one corner, and SMS across the ring. Which channel is best for your marketing efforts? Some 74 trillion emails are sent every year, and "only" 8 ...

New research examining email marketing strategies across 23 businesses reveals a significant shift in effective email ...

If you’re ready to up your email marketing strategy and get a grip on email marketing metrics, my roundup of the best software will help you on your way. I have tested 13 of the best email ...

There are many forms of digital marketing and today we see how social media-based marketing almost dominates everything.

Consumers prefer to receive marketing messages, special offers, and coupons from brands via email more than any other communication channel, according to a recent report from Message Systems. The ...

In today’s digital-first world, marketing strategies often revolve around virtual channels such as social media, email campaigns, and online advertisements. Yet, direct mail has retained its value as ...

“With eight times the response rate of email, mobile marketing is too powerful to ... the lowest unsubscribe rates by sending up to two messages per week during peak seasons and no more than ...