But if brands are on this sort of spectrum, we prefer to look somewhere in the middle. Not yet heritage companies like the ...

Cruelty-free and vegan makeup has moved from being just a buzzword in the beauty world to something that's simply ...

In the realm of beauty, there are no strict rules—only gentle guidelines that inspire us to express our individuality. May ...

Its latest launch, Peptide Lip Shape, is set to redefine beauty. Hailey Bieber talks inspiration, vision and building Rhode.

Meghan Trainor and e.l.f. Cosmetics have teamed up to launch the Cloud Skin Bundle, featuring all the essentials you'll need ...

The 21-year-old brand founder is referring to 51 million Americans (herself included) diagnosed with arthritis, many of whom ...

To celebrate, the brand will host pop-up experiences and events at select Ulta locations throughout 2025.

We can't wait to meet their customers in-person and give them the premium, spa-like experience that defines our brand." "We're thrilled to bring Oak Essentials into select Ulta Beauty stores ...