Guitar World on MSN1d
I journeyed to the only dedicated Fender store in the world – and found out how it could change the future of guitar retail as we know it
From all-star guest appearances to the world’s biggest collection of Custom Shop and made-in-Japan guitars, Fender Flagship ...
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Fender Custom Shop ditches dry January with a cocktail-inspired guitar collection – and it’s a uniquely potent mix
NAMM 2025: Every year, Fender Custom Shop's elite team of Master Builders and Apprentices join forces to create a boundary-pushing collection centered around a particular concept. While previous ...
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Fender outlines the future of Squier after the launch of its new Standard Series – which is built in the same factory
Indeed, could we ever see a time when Fender takes over the responsibility from Squier, and puts its own name on the entire production line from affordable beginner guitars to Custom Shop instruments?