“A Player series Strat at one point was $500/$600 ... which have meant even Fender’s Mexican offerings are starting to feel a little pricey for those early-stage players who simply want ...

In 1954, a guitar maker called Leo Fender introduced his second electric guitar, a companion to his 1950 Telecaster (originally Broadcaster). The new Stratocaster, drawn up with the help of musician ...

In 1985, Fender opened its flagship U.S. factory and headquarters in Corona, and a manufacturing plant in Ensenada, Mexico, in 1987. The Stratocaster hasn’t always been on top, and the company ...

The Indonesian-built Standard series brings the concept of an affordable Fender back to the table – and it’s the greatest show of faith yet in its facility ...