The Indonesian-built Standard series brings the concept of an affordable Fender back to the table – and it’s the greatest show of faith yet in its facility ...

Fender’s EVP of Product Justin Norvell explains what convinced Fender to change its mindset on where its guitars are built – ...

After all, the Player Series pickups evoked all the classic tones of the Strat, Tele, Jazzmaster, and others in order to give players the sound of a proper Fender but for less. In helping to keep ...

designed to better fit with that of the standing or sitting player, the Stratocaster appeared to be simultaneously perfectly of its age and also sufficiently futuristic so that the shape never ...

An all-new Three-Color Sunburst finish with a classy sparkle finish sees Strats, Tele, and Precision and Jazz bass builds get an $899 makeover ...

For some players ... Rows of new Fender Stratocaster guitars await shipment at the Fender factory in Corona, California in 2003. Picture: archive Yet after a series of annual losses during ...

Fender recently launched ... Called the "California Series," they aren't going to be for everybody. The quick take here is that these are acoustics for electric players - and very much intended ...