Fender’s EVP of Product Justin Norvell explains what convinced Fender to change its mindset on where its guitars are built – ...

The five-way blade switch selects the pickups in the standard ... latest Ultra Stratocaster HSS, in an Amethyst finish that pushes the boundaries of automotive technologies. Fender’s EVP of ...

Five classic models, sweet finishes like Candy Cola and O.G. Butterscotch Blonde... These are going to be popular ...