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Why Fender is building its $599 Standard Series in Indonesia – and how its ideological shift delivers better value for players
Fender’s EVP of Product Justin Norvell explains what convinced Fender to change its mindset on where its guitars are built – ...
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Fender launches new $599 Standard Series lineup – and it marks a major shift for one of America’s most iconic guitar brands
The Indonesian-built Standard series brings the concept of an affordable Fender back to the table – and it’s the greatest show of faith yet in its facility ...