Barbie is the blueprint as Mattel seeks to revitalize American Girl, Fisher-Price
Starting this fall, the company is relaunching Barney with an animated series ... Mattel is also introducing a new line to ...
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Activist Investor Wants Barbie Maker Mattel To Part Ways With Fisher-Price, American Girl, Seeks Organizational Changes
and Barney. Barington’s critique focuses on Mattel’s American Girl and Fisher-Price segments, suggesting that these brands are detracting from the company’s overall success and harming ...