The fitting room is shaping up as the next frontier in the mobile transformation of in-store experiences, with Macy’s currently testing a program in one store and other retailers exploring ...

One drawback of online shopping for clothing: There's no fitting room. At a bricks-and-mortar store you can try on clothes and accessories in the fitting room to see how they look on your bod ...

Fashion brand Tommy Hilfiger has launched an augmented reality-powered preppy fitting room to help promote its spring/summer limited-edition Prep World collection. The augmented reality fitting ...