That’s right, friends: With the bracket being revealed, March Madness is officially HERE.

Shandong Taishan Football Club unveiled an exciting mascot collection initiative designed to strengthen the bond between the team and its fans, while also enhancing the team’s brand recognition. This ...

Indiana University Student Government recently passed a bill to make the bison the official mascot of the Hoosiers. IU football is posting bison to X.

Fans navigating the dozens of schools in the NCAA men’s and women’s basketball tournaments might become as attached to the mascots as the athletes themselves ...

For a school in the Midwest, a kangaroo is a unique mascot. What's the story behind Akron being the Zips, and the history of ...

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...