concepts and functions of marketing in both profit and non-profit settings. In addition to learning basic marketing techniques, you will learn to appreciate the importance of strategic market- and ...

In particular, it aims to provide students with a theoretical and practical knowledge of fundamental marketing theories, concepts and analytical tools. It also explores the central tasks of marketing ...

Topics include fundamental marketing theories, digital marketing, consumer behaviour, and brand management. You will also study other important aspects of management and business. This will help you ...