In particular, it aims to provide students with a theoretical and practical knowledge of fundamental marketing theories, concepts and analytical tools. It also explores the central tasks of marketing ...

Topics include fundamental marketing theories, digital marketing, consumer behaviour, and brand management. You will also study other important aspects of management and business. This will help you ...

This module will also explain and position the strategic digital marketing management decisions available in different market and industry situations enabled by digital technology. Understanding ...

But are there enough people who combine both skill sets? In keeping up with ever-changing digital channels and techniques, are we forgetting the who, what, why, and when—the fundamentals—of ...