Adweek on MSN3 天
Why CTV Ad Buyers Are Still Skeptical About Generative AI
At a roundtable chat at CTV Connect in New York City on Thursday, ad executives outlined where AI fits into their workflows ...
Diginomica4 天
Deloitte Digital weighs up agentic AI and gen AI for marketing
Agentic AI is used to create systems that can act autonomously to make decisions in relation to specified goals, while gen AI can learn to create content. Deloitte Digital is not yet using agentic AI ...