ADWEEK spoke to chief marketing officer and newly appointed president Jackie Jantos about the brand's strategy in an era of ...

And no matter what platform they play on, the favourite game for Gen Z is Call Of Duty, according to a North American survey. Why is this first-person shooter (FPS) title such a hit among this ...

If older generations embraced an ethos of "I'm going to die anyways, I might as well smoke," Gen Z is rejecting that ... Cafe in Manhattan — a new board game and role-playing venue — Gen ...

The report also highlights shifting player engagement trends, with Gen Z and Gen Alpha leading ... Meanwhile, AI is revolutionizing game development, optimizing workflows, and creating ...