Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

“Gen Alpha: A cohort of influential tweens” found that this group holds significant sway over purchases made by parents. Over half, 61%, have the final say on which car their parents purchase and 61% ...

Experts have often said that Gen Alpha is not a mini version of Gen Z; now, new research is showing that marketers have their ...

This article explores why Gen Z and Gen Alpha are struggling to afford life in the USA, touching on key areas such as housing ...

Did you know Gen Alpha isn’t the youngest generation anymore? January 1st marked the start of “Gen BETA”, people born between ...

Most generations get a reputation once they can talk and walk about in the world. The newest cohort already has a bad rap, ...

The lingering damage of Covid lockdowns is helping to shape a generation of workers who are “unlike any other that has come ...

Two new reports from adland research teams this week offer handy snapshots of some of the key trends and consumer behaviours ...

A look at the world’s next generation, Generation Beta, which will be made up of babies being born this year.

Alpha Generation, LLC ("AlphaGen"), manager of one of the largest power infrastructure portfolios in the United States, today ...

Alpha Generation (AlphaGen) has revealed plans to supply an additional 450MW of electric generation in Maryland, New Jersey ...

Watch as a Gen Alpha kid discovers the OG Sony cassette player and hilariously tries to figure it out! Millennials and Gen ...