Born between 2010 and 2025, members of Generation Alpha are still young, but it is crucial for brands to begin preparing for ...

Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

In many ways, Evereden is filling an important gap in the market for age-appropriate beauty products for young girls. It’s a ...

“Gen Alpha: A cohort of influential tweens” found that this group holds significant sway over purchases made by parents. Over half, 61%, have the final say on which car their parents purchase and 61% ...

Experts have often said that Gen Alpha is not a mini version of Gen Z; now, new research is showing that marketers have their ...

Two new reports from adland research teams this week offer handy snapshots of some of the key trends and consumer behaviours ...

This article explores why Gen Z and Gen Alpha are struggling to afford life in the USA, touching on key areas such as housing ...

A look at the world’s next generation, Generation Beta, which will be made up of babies being born this year.

The lingering damage of Covid lockdowns is helping to shape a generation of workers who are “unlike any other that has come ...

Alpha Generation, LLC ("AlphaGen"), manager of one of the largest power infrastructure portfolios in the United States, today ...

Alpha Generation (AlphaGen) has revealed plans to supply an additional 450MW of electric generation in Maryland, New Jersey ...