Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

Born between 2010 and 2025, members of Generation Alpha are still young, but it is crucial for brands to begin preparing for ...

Experts have often said that Gen Alpha is not a mini version of Gen Z; now, new research is showing that marketers have their ...

“Gen Alpha: A cohort of influential tweens” found that this group holds significant sway over purchases made by parents. Over half, 61%, have the final say on which car their parents purchase and 61% ...

This article explores why Gen Z and Gen Alpha are struggling to afford life in the USA, touching on key areas such as housing ...

Did you know Gen Alpha isn’t the youngest generation anymore? January 1st marked the start of “Gen BETA”, people born between ...

The lingering damage of Covid lockdowns is helping to shape a generation of workers who are “unlike any other that has come ...

A look at the world’s next generation, Generation Beta, which will be made up of babies being born this year.

Alpha Generation, LLC ("AlphaGen"), manager of one of the largest power infrastructure portfolios in the United States, today ...

Two new reports from adland research teams this week offer handy snapshots of some of the key trends and consumer behaviours ...

Watch as a Gen Alpha kid discovers the OG Sony cassette player and hilariously tries to figure it out! Millennials and Gen ...