Research is largely driven by commercial interests. Alpha is projected to be the world’s largest generation, with more than ...

This article explores why Gen Z and Gen Alpha are struggling to afford life in the USA, touching on key areas such as housing ...

This new set of research unveils Gen Alpha's preferences that will reshape marketing for beauty, financial services, auto, ...

I think that's just the main reason why I’m against it.” Amari thinks the characterization of Gen Alpha as dependent on shortcuts to do homework doesn’t represent the entire generation.

There are two camps: People who like wearing tight-on-tight outfits to the gym — think leggings and a well-fitting tank top — and people who prefer baggier ensembles. According to some users on TikTok ...

Generation Beta takes its name from the Greek alphabet, but for some parents—and every school-age child—its connotation is ...

Despite being part of the most tech-savvy generations, Gen Z and Alpha are surprisingly more susceptible to online scams than ...

The lingering damage of Covid lockdowns is helping to shape a generation of workers who are “unlike any other that has come ...

A look at the world’s next generation, Generation Beta, which will be made up of babies being born this year.

And then came the definitive phrase: “Nothing tastes as good as skinny feels,” which Kate Moss — the greatest exponent of ...