Go-To-Market Strategies For The Digital Age
That’s what a go-to-market (GTM) strategy is all about: providing the right tools to enable the brand to be in front of the ...
Harvard Business School10 年
Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management
Rangan, V. K., and Marie Bell. Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management. Boston, MA: Harvard Business School Press, 2006.
来自MSN1 个月
Why the Number 385 Is the Answer to Building a Solid Go-to-Market Strategy
What if I told you that the number 385 was the answer to building a solid go-to-market strategy? Stay with me. I'm Paul Sullivan, author of Go-To-Market Uncovered (GTMU) and an expert in building ...
A simple strategy to supercharge growth
One such strategy is test-to-scale — close cousin of the venerable test-and-learn approach that’s long been a startup staple.
Harvard Business School7 年
Harvard Business Review's Go to Market Tools: Market Sizing
Avery, Jill, and Thomas Steenburgh. Harvard Business Review's Go to Market Tools: Market Sizing. Tool. Boston, MA, USA: Harvard Business Review Press, 2013. Electronic.
CRN7 个月
Ahead Investing In Cybersecurity, Talent In Go-To-Market Strategy
Nearly six months after Ahead acquired CDI, the combined company is ready to drive significant value for customers and reshape its go-to-market strategy. “Now that the integration is rounding to ...
Factorial, an HR unicorn, snaps up $120M from General Catalyst to boost sales and marketing
Factorial, the Barcelona-based “unicorn” startup that provides an all-in-one HR platform in the cloud for small and medium ...
Google shook up its Cloud sales strategy unit, internal memo reveals
An internal memo reveals Google Cloud's strategy overhaul, including team consolidation to increase sales productivity.