Rangan, V. K., and Marie Bell. Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management. Boston, MA: Harvard Business School Press, 2006.

To achieve business success, you must prepare to meet those changes. For that, you'll need a robust marketing strategy framework. Here, we'll explore five marketing frameworks to help you choose the ...

What if I told you that the number 385 was the answer to building a solid go-to-market strategy? Stay with me. I'm Paul Sullivan, author of Go-To-Market Uncovered (GTMU) and an expert in building ...

Nearly six months after Ahead acquired CDI, the combined company is ready to drive significant value for customers and reshape its go-to-market strategy. “Now that the integration is rounding to ...