Google’s Display and Video 360 updates include enhanced audience targeting, improved measurement, and household-level insights.

Anyone who is a real techno-geek about this stuff knows that there are two primary types of ads you can run through Google: text ads on the search network, and display ads on the display network.

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Google has announced some new updates to its Google Display Ads (GDA) network, providing more placement options for reaching audiences through Google’s broader web reach. First off, Google’s ...

Which age groups are most likely to see on ads seen on Google's Display Network (GDN)? Are GDN ads viewed most on mobile devices or on desktop computers? Which e-commerce publishers are popular with ...

More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google. The study, based on an analysis of July and October 2014 data from Google ...

The test was done in response to a "number of inaccurate reports that vastly overestimate the value of news content to Google ...

3 Reasons Why Pmax Ads Show Up In Shoddy Places Sources note that the incentives coincide with the announcement that Demand ...

Google, Microsoft Bing and Facebook are among the most popular. Different types of ad platforms can show various results in the form of search, display, remarketing, and video (on YouTube or ...