Among the many enterprises established in Harbin by Poles was the local brewery established in 1900 by Jan Wróblewski. The brewery remains active to this day and it is probably China's oldest beer ...

In China, mass beer brands all have very similar communications – showing popular idols having trendy gathering with friends. With a much smaller media budget compared to its competitors, Harbin ...

Harbin, known as the "Ice City of China" and having already hosted the Asian Winter Games in the past, will see its brand grow globally. This will attract not only tourists but also investors who ...

The venues are all existing facilities, with some rinks and slopes having staged respective events at the 1996 edition, which was also hosted by Harbin, while China's proven professionalism and ...

Beer brand Harbin grew engagement and sales among young people in China during the 2022 FIFA World Cup with a packaging innovation that turned a multipack into a bench. In China, mass beer brands all ...