The "Unidentified Frying Object" ad marks another milestone in HexClad's meteoric rise as a category disruptor and direct-to-consumer maverick. Set in Area 51's high-tech test kitchen, this ...
Which makes it all the more interesting that a direct-to-consumer brand, HexClad, will become what it says is the first cookware brand to buy a spot during the Big Game, and one of only a few DTC ...