If you remember nothing else, remember this: Your CAC (Total Marketing Cost / Total New Customers) is worthless without knowing your CLV ((T x AOV) * AGM) * ALM. Aim for a CLV:CAC ratio of roughly 3:1 ...

To calculate ROI, the formula is straightforward: ROI = (Net Profit / Cost of Investment) x 100. For instance, if a company invests $10,000 in a marketing campaign and earns $15,000 in revenue as ...

Now, having said all of this, if you want to calculate your newsletter ROI, expanding on the relatively simple issues we just discussed, we suggest you read our article on the real story about ROI on ...