To calculate ROI, the formula is straightforward: ROI = (Net Profit / Cost of Investment) x 100. For instance, if a company invests $10,000 in a marketing campaign and earns $15,000 in revenue as ...

If you remember nothing else, remember this: Your CAC (Total Marketing Cost / Total New Customers) is worthless without knowing your CLV ((T x AOV) * AGM) * ALM. Aim for a CLV:CAC ratio of roughly 3:1 ...

One of the biggest challenges that marketers face is how to calculate the ROI of a mobile marketing campaign. If you are going to take this challenge on, the key formula you will need to know is the ...

It's likely you're measuring ROI for other efforts ... social media updates, or other marketing materials, including those in print? If so, calculate the cost and value of those uses, as well, to ...