Generative AI in marketing is making waves. Which use cases are gaining traction and how are marketers using AI to improve efficiency?

Businesses are constantly searching for innovative strategies to boost their online presence and drive meaningful engagement.

The digital sphere is in constant flux, demanding a reassessment of marketing strategies. Businesses today must move beyond ...

Guest blogging has come a long way since its early days. What once started as a basic link-building strategy has now transformed into an integral part of digital marketing. Over time, marketers have ...

Your CFO sees marketing as a cost, not an investment. You’re under pressure to prove value, and the data you have isn’t ...

Accessible websites improve user experience, boost conversions, and expand audience reach. Learn 5 inclusive-design best practices that benefit your marketing performance.

Our judges have been carefully selected from a range of brands, agencies, and publishers; individuals with knowledge of the ...

From AI prompts to online ad campaigns, there’s an environmental cost to all the digital services we use in 2025.

The fourth edition of Impact Digital Influencer Awards was held on March 11 in Mumbai. The prestigious awards recognised, ...

The brand won a total of 17 metals including 11 golds, 3 silvers and 3 bronze metals across categories for its impactful work ...

“Sustainability Simplified: Decarbonising Your Digital Campaigns at Scale” provides advertisers with easy-to-follow checklists to evaluate, reduce, and manage the carbon impact of their digital ...