In this regard, the role of creative, innovative brand awareness marketing (and its impact on the bottom line) is alive and well. Elliott King is a co-founder and the CEO of award-winning ...

Businesses are constantly searching for innovative strategies to boost their online presence and drive meaningful engagement.

Generative AI in marketing is making waves. Which use cases are gaining traction and how are marketers using AI to improve efficiency?

Gupta, Sunil. "Impact of Sales Promotions on When, What, and How Much to Buy." Journal of Marketing Research (JMR) 25 (November 1988): 342–355. (Winner of William F. O'Dell Award For the Journal of ...

Guest blogging has come a long way since its early days. What once started as a basic link-building strategy has now transformed into an integral part of digital marketing. Over time, marketers have ...

The digital sphere is in constant flux, demanding a reassessment of marketing strategies. Businesses today must move beyond ...

Zhu, Feng, and Michael Zhang. "Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics." Journal of Marketing 74, no. 2 (March 2010): 133–148.

The brand won a total of 17 metals including 11 golds, 3 silvers and 3 bronze metals across categories for its impactful work ...

The fourth edition of Impact Digital Influencer Awards was held on March 11 in Mumbai. The prestigious awards recognised, ...

Pharma brands that fail to evolve risk losing relevance in a world where patients demand more control, transparency, and ...