On both occasions while I served as director of tourism I used to remind my colleagues that whereas the role of Jamaica Tourist Board (JTB) was to bring “the world” to Jamaica, it was the role ...
Designed to appeal to today’s sophisticated travelers, Jamaica’s new marketing campaign showcases the country’s unique blend of natural beauty, cultural heritage and immersive experiences.
Jamaica earned US$4.3 billion from the tourism industry last year, with an estimated 4.3 million tourist visiting the country, the island’s Minister of Tourism Edmund Bartlett has said.