Sneaker fans, mark your calendars for Spring 2025 as Jordan Brand is set to release the Rare Air Jordan 3s.  Drawing ...

Nike says this “modern shoe built on the air Jordan legacy” has “cloud-like cushioning and design elements that echo the AJ4.

The Arena Media Brands, LLC and respective content providers may receive compensation for some links to products and services on this website. Is this your lucky day? Numbered Air Jordan ...

Headlining the new releases was the Air Jordan 3 "Lucky Shorts" colorway. The retro hoop shoe seemingly had a winning recipe that would resonate among old-school basketball fans and sneakerheads.

These shoes were both sold in limited releases, so why did Jordans become so much more expensive? It all has to do with the value of the Jordan brand and how it makes and markets its iconic sneakers.