The Ministry of Tourism and Wildlife has directed KICC to play the leading role in promoting Kenya as a top destination for business tourism.Cabinet Secretary Rebecca Miano noted that KICC remains the ...

Miano noted that Kenya recorded 2,394,376 tourist arrivals in 2024, out of which business tourism accounted for 27 per cent CS said MICE is a key contributor to the country’s economic growth ...

In effect, millions of tourists were diverting from visiting Kenya to countries like South Africa, Morocco and Egypt and the country was losing billions in lost revenue. According to the Tourism ...

From the above, it is evident that there are several sources of revenue that Kenya, as a cruise tourism destination, can derive from and the question, therefore, is how to maximise the revenues.