Many marketing organizations are playing a strategic role in ... the product road map, and many other items. Metrics are a key part of the change management process. People tend to manage what is ...

With that in mind, let's look at four metrics that matter to event marketing: That combination of metrics provides an accurate and comprehensive framework for event measurement. The model is ...

To harness the full potential of data-driven marketing, you need to build a culture that embraces data at every level. This means training and empowering your marketing teams to use data confidently ...

Marketing strategies must be verified and ... a broader view of engagement metrics is key for long-term success. Over the past five years, the customer journey has changed radically, making ...

Connection is key. If you’re not primarily focused ... The new era of social media marketing metrics has arrived, and now is the time to up your metric tracking game. Here are the metrics ...

To help brands utilize email more effectively, the “2025 Marketing benchmark report” reveals key insights, including: Email engagement rises when brands personalize based on preferences and behaviors.

This shift requires not just new metrics but a fundamental change in how you think about marketing success. The key is addressing the misalignment between sales and marketing by creating cross ...