Finding quick, healthy snack options can be challenging in a convenience-driven world. This frustration led Daniel Lubetzky to found KIND in 2004. KIND bars aim to fill the gap between nutrition ...

“KIND Protein Max bars are a standout for anyone looking ... for a treat that satisfies both their sweet tooth and their nutritional needs,” noted Bedford, who has compared them to a candy ...

In 2004, frustrated by the dearth of healthy snacks in New York supermarkets, Lubetzky launched KIND—a first-of-its-kind fruit and nut bar that he’d eventually sell to Mars for $5 billion ...