LeBron James will fight for a gold medal in men’s basketball on Saturday and Nike will be rooting for him. A new commercial ...

LeBron James almost wore adidas. James was still in high school and being pitched by sneaker consultant Sonny Vaccaro to say no to Nike and instead wear the adidas brand. Vaccaro purportedly ...

LeBron James showed his true Liverpool colours during the clash between Los Angeles Lakers' and Indiana Pacers in the NBA.

Not only is LeBron James one of the most accomplished basketball players in NBA history, he’s also one of the most ...

James does the the triathlon version of the scene in this commercial, biking ... It's an ad for LeBron's new Nike sneakers: ...

James debuted a player-exclusive colorway of the Nike LeBron 22 in a style designed for the Fairfax High School Lions. James has a long history of supporting the Los Angeles school, both on and ...

A little more than a decade later, James signed a historic lifetime contract with Nike worth approximately $1 billion in 2015. So far, the Nike LeBron sneaker line has launched 22 signature models ...

In 2015, he signed a lifetime deal with Nike worth $1billion. James and Nike have produced 22 LeBron signature shoes throughout their partnership.

LeBron James' sneaker empire is adding another heavyweight to its legacy with the Nike LeBron 22 “Black Label.” Limited to just 1,984 pairs as a tribute to his birth year, this premium edition ...

The Nike LeBron 22 has been the preferred option for James all season and we’ve seen him release some highly-regarded colorways in the process. This upcoming pair will be a bit more exclusive in ...

LeBron James signed with Nike in 2003, but he almost ended up with Reebok instead. James said he had three pitches, one from Nike, Reebok and Adidas, during a recent appearance on "New Heights." ...