Korean beauty is ahead of the curve, and Korean entertainment plays a big role in shaping beauty trends around the globe.

For me, it was never a viral trend but a lifestyle. Now, as an adult and a beauty expert, I write about Korean skincare and spend hours on the Olive Young Korean bestseller list to remain ...

With age-old techniques and innovative products, Korean women have mastered the art of skincare. Here are essential tips you ...

Korean aloe, green tea and cucumber sheet masks help cool and hydrate your skin after sun exposure. Use 2-3 times a week.

Here’s the gist: I’m half Korean, but instead of inheriting my mom’s porcelain skin (which I always envied as a teenager ...

I suffer a daily application of sunscreen, but I definitely don’t enjoy caking on all the layers of primer, foundation, ...

“As a child of Korean immigrants, I learned the importance of sunscreen early on,” says Carol Lee, ELLE.com associate beauty e-commerce writer. “From watching my relatives, I internalized ...

Slugging is a beauty trend that hails from Korean beauty wherein an occlusive layer (such as petroleum jelly) is applied ...

The Korean skincare industry is booming around the world, but some brands faced backlash because of the lack of products for people with darker skin tones. Show more The Korean skincare industry ...