Report for 2024 shows that live streaming is back with a 12% year-over-year increase in hours watchedNew Stats Show Signs of Market Shifts for a Diversified Streaming ...

At the same time, streaming marketing airings on TV commercial content ... EDO says the average streaming platform TV spot witnessed 22% lower online engagement volume to 54,090 for the few ...

Disney+ Hotstar's live stream of Coldplay's concert in Ahmedabad attracted 83 lakh views and 16.5 crore watch minutes.

What is different with Periscope is that it enables the brand to have a more authentic voice since the stream is live. The Periscope strategy is the latest example of how Mountain Dew continues to be ...