The ad serves as a lighthearted approach to explaining the company's logo, which is often mistaken for "QC" instead of "ON." ...

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

Over and over again we see examples of corporate logos with hidden visual messages buried inside. Produced by Matt Johnston Follow BI Video: On Facebook More from Advertising When companies set ...

Heinz has unveiled a tasty new billboard campaign that boldly ditches its iconic logo. Featuring close-up shots of its most popular products – from baked beans to the humble tomato soup – the ...

The work by creative shop Wieden+Kennedy London shows close-ups of foods such as beans, tomato soup and mayonnaise.

The University of Houston conducted assessments recently to determine the value of corporate-sponsorship logos at its athletic facilities, including the homes of the football and men’s ...