Aspiring watch collectors seeking quality timepieces that aren't Rolexes should consider these brands, experts say.

Longines is imbuing two of its most popular models with a bright shot of colour in a vivid reimagining of classic watch design codes. Models in five different hues make summery new additions to the ...

"The first thing I did was visit the Longines Museum," he says. "I discovered a lot of things. Even though I had been in the watch industry for more than 20 years, I didn't know that Longines ...

Make no mistake, the Ultra-Chron Carbon isn’t just a new addition to the fabled high-frequency range—it’s Longines’ first-ever carbon watch. Introducing a new case material is no mean feat ...

By Chris Gardner It’s time to announce Henry Cavill‘s new role — as an “ambassador of elegance” for luxury watch brand Longines. In striking up the new collaboration, Cavill will soon ...

Longines reveals three new dial colour options for its stylish Flagship Heritage watch collection. Priced at £2,950, the new colours are green, anthracite and Havana beige. Longines has announced ...

When it comes to chic masculine styles, the Longines Legend Diver is the perfect choice offering both style and substance. "A masculine watch really adds a bit of edge," Lily continued ...

Longines has revealed a new, limited-edition watch to mark the upcoming 2025 ski season. Called the Conquest Chrono Ski Edition, it's limited to 2,025 examples and is priced at £3,900.