Market research provides relevant data to help solve marketing challenges that a business will most likely ... since you're working on a marketing plan for a new product and need information ...

market research, creating a business plan, securing funding, and developing a marketing strategy. It also requires decisions about a business’ location, structure, name, taxation, and registration.

“Many in the industry have social science, technical or business degrees ... those who plan to work in this field should also study marketing and research methods. Courses on consumer behavior ...