This paper examines findings from 12 years of an annual survey of market research companies on the technology they use and technology-related ... sponsors have also provided technical resources to ...

Because of the wide availability of opportunities to create surveys using free online survey software, you can quickly and easily gauge customer satisfaction or interest in new product offerings via ...

Primary research can be carried out in a number of different ways, for example surveys, questionnaires, focus groups or observations. A questionnaire is a set of questions to find out customers ...

Market survey--where you actually speak to members of your target audience--are an important part of market research. You can choose to hire a company to do it for you, but conducting the ...

In my 20 years as a marketing researcher, this is the most common ethical dilemma I have encountered and a classic example of conflicting interests leading to ethical ... both the results and the ...

This type of research is already compiled and organized for you. Examples ... forms of marketing research is the personal interview. They can be either of these types: A group survey.