If you're considering buying or upgrading a marketing automation solution be sure to ask vendors these questions. The post ...

Marketing automation has become essential for driving organizational efficiency and fostering collaboration across departments as businesses focus more time and resources on improving customer ...

One of the oldest players in the MAP market sells to a Washington-based SPAC. The post Marketing automation vendor Act-On ...

Always begin your marketing planning processes by strategically selecting your initial target market and creating detailed ...

Businesses, regardless of size, are recognizing the essential role of email marketing automation software in efficiently targeting their desired customer base. The appropriate software can ...

Convertway, a marketing automation platform, Uniware, an order processing platform, and Shipway, a logistics management ...

SMEs thrive in the AI-powered era. With over 20 years of experience at the intersection of technology and marketing, Francis ...

The internet is becoming flooded with AI-generated content, and one of the few places where humans can still go to talk with other humans has been Reddit.

Consumer365 explores how Klaviyo's AI-driven marketing automation enhances customer engagement, drives revenue, and simplifies multichannel campaigns. Boston, Massachusetts--(Newsfile Corp.

Mastering new ways of spreading the word about your business will be esssential for every entrepreneur in the not-so-distant future. Here are some first steps.

Act-On Software Inc., an enterprise marketing automation platform (MAP) provider, today announced that they have signed a definitive agreement to be acquired ...